When celebrities use or recommend a product, it's usually a little pricey. We aren't expecting dirt cheap, but just once, we would like for it to be something the rest of us can comfortably afford too. Well, thanks to the beautiful Elizabeth Olsen, we got our wish!
Elizabeth Olsen will be the face of Missha's new 'Beauty is Reality' campaign, which is all about making beauty affordable and accessible to everyone! How wonderful is that? And knowing that she uses it on her stunning skin gives us the reassurance that you don't necessarily need to pay more for a better product. It's like Christmas in the health and beauty department.
Elizabeth Olsen Is Missha's New Brand Ambassador
With Elizabeth Olsen promoting the brand's long-established identity in the international market, it will further amplify Missha's best-selling products.
According to a company release Olsen, who is much more than just Wanda Maximoff (Scarlet Witch) in Marvel Studios' Avengers films and the TV series WandaVision, for which she was nominated for a Golden Globe was selected for her ambition and intelligence, which transcend her beauty and fame, aligning with the campaign message.
"When Missha approached me with an ambassador opportunity, the most important factor was the message the brand wanted to convey,” said Olsen.
"Missha's 'Beauty is Reality' represents an innovative and practical message that I can support. Attaining exceptional quality doesn't necessarily require a hefty price tag. Missha's aim is to create outstanding products that are accessible to everyone, and it's an honor to communicate this value to young women like myself."
The most popular skincare line sold by Able C&C is Missha. It has provided effective products at reasonable prices ever since it launched in 2000. There are currently 46 countries and more than 37,000 retail locations where it is available.
What Is The Difference Between Korean Skincare And Western Skincare?
Korean women shared their tips for having beautiful, youthful skin on TikTok, and those videos quickly gained popularity. It has everyone in a frenzy. The Korean culture places a high value on skin care. Korean skincare is more effective than conventional Western beauty methods because it places a strong emphasis on prevention. Parents in South Korea start teaching their kids about skin care at a very young age. Their kids pick up on the value of moisturizer, SPF, and cleansers pretty quickly. A woman's skincare regimen evolves as she gets older. A woman's skin care routine in South Korea frequently includes up to 12 steps.
Laneige is a very popular Korean brand of skincare. Sydney Sweeney is an ambassador for them; however, she used the products before ever being paid to use them.
In Western societies, women typically do not see the importance of skin care until they are in their late teens. Their skin care routine begins with a battle against teenage acne. By the time they hit their 20s, the acne has cleared up, and they are now looking for anti-aging products. Traditionally, American women would go out and buy products recommended to them by department store employees. Then came the internet, social media, and influencers. Sigh. It is hard to know who or what to believe with some of them.
You could say that promoting healthy, happy skin is the primary goal of skin care worldwide. But there are some significant variations. Retinol and exfoliating acids, such as glycolic, lactic, and salicylic acids, are often the focus of Western skin-care trends. These are fantastic when utilized properly and sensibly under the direction of a professional, but when overused—as many of us have a tendency to do—they can be extremely irritating and do more harm than good.
When asked to name the most frequent skin complaints they encounter in practice, dermatologists almost always mention dermatitis, burns, irritation, dryness, and a compromised skin barrier (redness, tightness, breakouts, and rashes), all of which are brought on by using too many harsh ingredients.
Why Is Korean Skincare Better?
Western and Korean ingredient lists are very different from one another, and the Korean approach to skincare is much gentler. In Korean skin care, for instance, PHAs (polyhydroxy acids) are much more common. PHAs effectively exfoliate the skin, much like glycolic and salicylic acids, but what makes them unique from other exfoliators is their large molecule size. As opposed to other acids, which could irritate skin, they exfoliate at the surface level without going too deeply.
In fact, in recent times, Korean skin care has saved our irritated skin barriers. In contrast to drying out the skin, a large portion of Korean skin care focuses on reducing inflammation. In the west, we frequently observe that products with higher percentages of active ingredients, such as multiple acids, can be more astringent or irritating to the skin. When you consider it, it makes sense, and it motivates us to replace all of our current cleaners.
The Western approach to skin care has been fixated on stripping skin since the early 2000s in order to get rid of the "bad" things like extra oil and clogged pores. Korean skin care, on the other hand, focuses on nourishing the skin.
Where To Start With Missah Products
So you're not overwhelmed, we went ahead and looked through the products and pulled out what we believe to be a great starting point. Of course, if you are looking for something in particular, the entire line is available here.
Missah Time Revolution Face Serum $24.00 (Step 1 in photo)
Missah BB Perfect Cover Cream $12.00
Missah Cell Renewal Snail Cream $12.00
Missah Super Aqua Cleansing Foam $9.94
Missah Dual UV Blocking SPF Face Cream $9.30
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